girl sitting on couch looking at phone with coffee in hand

If you’ve been following for a while or any other Bloggers, you have probably see the word LIKEtoKNOW.it in a caption, on a blog or simply heard someone say it on stories.

Since I still get questions about what it is, why it’s used and how to use it, I thought I would break down the ins-and-outs of the program and app.



LIKEtoKNOW.it is a free shopping discovery app that allows you to shop your favourite “Influencer”‘s outfit. That’s pretty much the jist of it.

I shared a quick & easy video tutorial on stories here.


Download the free app

LIKEtoKNOW.it is a free app and has a similar flow and aestheic to Instagram (you can find my profile/page here, if you’d like). You can search by handle or by product to find exactly what you’re looking for.

If for instance, you saw someone wearing a pair of boots you liked, you would search their handle and find the picture with the boots. Below that, all the linked items they are wearing in their photo will be displayed. Click any item and it will take you directly to the retailer.

Personally, this is one of my favourite ways to get the details on an outfit I see and love (and want!).


Use the SHOP Tab on My Blog

This is my other favourite way to shop through the program, myself. I personally am on a desktop for a big chunk of my days and love reading blogs.

If there is something you saw someone/me wearing, it will be linked there and can be found simply by hitting the SHOP –> INSTAGRAM at the top of the blog.


Use the LIKEtoKNOW.it Website

You can find your favourite Blogger on the LIKEtoKNOW.it website, simply by entering their user name after it’s title in the web bar, ie. liketoknow.it/lifewithaco

From there, you can scroll all of their photos and if anything strikes your fancy, the little images displayed below each photo can be clicked to take you directly to the retailer.


Take a screenshot on Instagram

When you take a screenshot of a photo that is linked, you will get a notification within a few seconds telling you your screenshot is available to shop in the LIKEtoKNOW.it app. From there you can click over and see all the details.

You will know a photo is linked when you see a similar trio in the caption: liketoknow.it/xxxxx #liketkit @liketoknow.it (you can see an example in the caption here).

Personally, this is my least favourite way to use it because I don’t want to be deleting a bunch of random screenshots on the daily! 😛


Keep in mind that LIKEtoKNOW.it is a separate app from Instagram, so while they can be linked, it doesn’t mean they always are. For instance, I post additional photos on LIKEtoKNOW.it that never make it the ‘gram, so it’s a good place to check if you saw me wearing something on Stories but not on my actual Instagram feed.

You can follow your favourite peeps in the app, which makes it easy to get outfit details, simply look them up by handle & click follow.

You can now search by product on the app too by using key words or brand names.

With all the time we spend on our phones, the last thing we want to do is spend more time having to hunt down where something is from. Ultimately, the app/LIKEtoKNOW.it tool is a great way to find something, see how much it costs and either make the purchase or move on.




Photography by Lisa Provençal.


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