Hello, hello & happy Thanksgiving! While I’m Canadian, and we had our Thanksgiving in October, I always look forward to this weekend because of Black Friday and all the amazing sales. Usually we host a Canadian Friendsgiving this weekend, but COVID has put a damper on that. It’s a weird year for sure, but trying to focus on the positive.

That said, I’m trying to narrow down exactly what I want to purchase this year during all the sales, and as I always have shared a huge round up, I’m hoping to help you shop efficiently but also planning to shop from my own list & get organized! Having a baby definitely lends less time for myself on the computer perusing, but I’m tackling this now while he’s napping, so let’s jump in!


I have never done a section dedicated to small business, but I think it’s more important that ever to support those people this year. Here are a handful of brands and businesses I love:

Ole Design | 20% off; use code BLACKFRIDAY. A Canadian business that has the most beautiful baby clothes–quality and chic wrapped into one. Hendrix has this leopard sweatshirt, these cute joggers & this fur pom hat.

No Pong | 15% off 6 tins; use code XMAS6. This is a new, natural deodorant I have been using and loving. I just ordered more–also love the price point!

flax sleep | 20% off. We recently upgraded our bedding & purchased a duvet cover from Flax Sleep a couple months back (check my stories today to see it) and I’m so in love. We haven’t invested in our bedding in years, but we’re so due. We got the olive green linen and it’s cozy, washes amazing & looks great. Highly recommend taking advantage of the sale bc they don’t do sales this big.

Smith + Mara | 20% off; use code HOLIDAY. Dying over this ear suspender, an investment but I know I’d wear it everyday (non-pavé less expensive version here).

McShane Custom Design | Looking for tie-dye lounge wear? Look no further! I’m not sure she’s running any promos for BF but my gf recently launched her Etsy shop and her stuff is so cute (baby items available too!).

bump and bae | 15% off everything (including sale!); use code TREATYOURSELF15. You girls know I loooove this business as a place for stylish pregnancy & beyond clothing. The joggers I own (below) are something I literally wear multiple times a week. So. Good.

Wild Bird | Different sales each day on ring slings: Nov. 27, Buy Two, Get one Free; use code BIRDSTASH. Nov. 28, Buy one single layer sling, get a double layer half off; use code DOUBLEUP. Nov. 30, 35% off neutral slings; use code NEUTRAL35.

A.Co Designs | 50% off Instagram Story templates; use code GIVETHANKS. Shameless plug–this is my own little Etsy shop 🙂 I’m running a promo for this weekend only for the first time ever. Purchase as many templates as you’d like (add to cart to see the discount!).


My favourite self tanner is 20% off (they never do sales + it’s already V affordable!).

Everyone always asks about the Spanx leggings & if they are worth it: 100% YES. They are currently on sale so snag them now and you won’t be disappointed. I’ve had mine for a year and a half, wore them pregnant and not, they don’t stretch out nor lose their shape. They wash up great (I hang to dry) and suck you in, but aren’t restrictive. I would say they fit snug so you can size up.

Recently snagged these jeans & love them–the denim is so comfortable. The white version is so nice.

I shared this faux leather skirt recently & love it. Although I’m not wearing a skirt often now, I know this is a classic, affordable piece I will have in my closet for years (I purchased the cream colour).

Just got these Zara jeans–hello 90’s!–and they are going on sale tonight at 8pm.


Aerie / American Eagle  |  40% off + free shipping!  These slipper booties are so cozy and this hoodie & jogger set is cute.

Aldo  |  50% off their Black Friday curated selection.  

Alo Yoga  |  Up to 70% off the entire site!  My sherpa jacket (above) is part of the sale (I went with my usual size medium).

Ardene | Up to 50% off everything.

Amazon  |  Different deals every. single. day.  

ASOS  |  Up to 50% off everything. Love this knit shorts set & these jeans.

Banana Republic  |  50% off everything. Snagging these joggers for Marco.

The Bay  |  Over 30 000 items on sale. Love this suede front-slit skirt.

Bloomingdales  |  $25 off every $125 you spend + free express shipping (Canada included!). My suede moto jacket is part of the sale in several colours!

Boohoo  |  60% off everything.  Loving the organza trend & this top is so pretty (and under $20!).

Carbon 38  |  30% off; use code THX30.

Current/Elliott | 30% off; use code THANKS. I have worn this tank more than I can count over the last five years.

Dynamite | 30% off almost everything. Love these straight leg faux leather pants.

The Dreslyn  |  Up to 60% off; use code HOLIDAY.  

Emu Australia | 20% off everything but sadly our fave slippers aren’t included (ugh).

Express  |  50% off everything.

Gap | 50% off everything + an additional 10% off; use code GAPFRIDAY. Getting this rash guard for Hendrix (in a bigger size for next summer) & omg these little camo sherpa booties for him *swoon*.

Goodnight Macaroon  |  40% off the entire site; use code BLACK40.  Obviously mine (and everyone else’s) fave OTK boots are THE THING to snatch up.  They run snug, so size up (I’m a 10 and the 41 is perfect).

H&M  |  30% off everything.  My knit skirt I wore in this reel is so cozy & this teddy shacket is cute.

Lack of Colour | 25% off everything.

Lululemon  |  Tons of good staples on sale.

MAC Cosmetics | 30% off for. I love this contour palette.

Macy’s  |  Receive an extra 20% off; use code BLKFRI.  So many Free People items on sale (ahhh!).

Mango  |  Up to 50% off.  

Mejuri | Buy more, save more, up to 20% off (their only sale of the year!).

Melanie Auld  |  Up to 60% off!  One of my favourite Canadian jewellery designers, also wore several of her pieces for our wedding (read about that here).

Minted | 15% off everything, 20% off everything when you spend $150+; use code BF2020. We used Minted for our wedding invitations & loved them.

Missguided  |  60% off + an addition 10% off best sellers; use code GIVE10.  What a gorgeous dress for Christmas (if you’re dressing up), these cozy flares are in my cart (also love this cropped pair) & something about this onesie ski suit.

Monica Vinader  |  25% off everything.  

Nastygal  |  60% off everything.  This chenille set is sooo cute.

Net-a-Porter  |  Up to 50% off + take an additional 15% off sale items.  

Nordstrom | Up to 50% off.

Nordstrom Rack  |  Extra 40% off clearance!

Old Navy | 50% off everything. I love shopping here for Hendrix and recently got him this romper and it’s so cozy and comfortable for him. Plus, you know I love these socks for him too.

The Outnet  |  Up to 70% off + an additional 25% off; use code BLACKFRIDAY.

Princess Polly | 25% off; use code FRIDAY25.

Quay  |  BOGO free.

QVC  |  Tons of pre-Black Friday deals but something I love & use all the time are the Apple AirPods. I normally hate earbud headphones but love them!

Sephora | Up to 50% off select products. My palette (above) is the Naked 2 but the Naked 3 Palette (so gorgeous!) is on sale–makes a great gift too.

Shopbop  |  20% off your oder of $200+; use code SHOP20.  Love these straight leg jeansmy bachelorette dress is part of the sale, all l*space swim (my fave bikini top & bottom included!), love these jeans too (a fave brand for me) & lots of luxe loungewear options on sale.

Spanx | 20% off everything. I finally purchased the faux leather leggings last year–there is a reason everyone loves these!

SSENSE  |  Up to 50% off. Golden Goose sneakers are marked down, designer bags, wallets, Doc Martens & more. I love shopping here, and since they are a Canadian site, there is no additional duty charge (but they have an American site too).

Steve Madden | 20% off everything; use code BF2020. I like these slides for around the house.

Verishop | 25% off fashion, 15% off home & beauty. Free People all at 25% off?! Yes please.

Victoria’s Secret  |  BOGO free on tons of items.

Zara | 40% off tons of items, starting tonight at 8pm! I’m adding what I love to my favourites and then will check out later.



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